Public Relations China Defending Consultants PDF B64855b44

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Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) PDF




by D. Wolf : Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)

ISBN : #1137483792 | Date : 2015-10-19

Description :

PDF-f461c | In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China…. Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)


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[Pub.17Dve] Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) PDF | by D. Wolf


Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants) by by D. Wolf

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Consumer Behaviour Marketing Strategy Comparative PDF 05b5a2863

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Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State PDF




by A. C. Kiran Kumar : Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State

ISBN : #3847305506 | Date : 2011-12-15

Description :

PDF-20405 | This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis wa… Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State


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[Pub.49Thc] Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State PDF | by A. C. Kiran Kumar


Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State by by A. C. Kiran Kumar

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Social Media Integrated Marketing Communication PDF 4557d48c4

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Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF




by Jeanne M. Persuit : Social Media and Integrated Marketing Communication: A Rhetorical Approach

ISBN : #1498516165 | Date : 2015-03-27

Description :

PDF-d061b | Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of C… Social Media and Integrated Marketing Communication: A Rhetorical Approach


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[Pub.77gAm] Social Media and Integrated Marketing Communication: A Rhetorical Approach PDF | by Jeanne M. Persuit


Social Media and Integrated Marketing Communication: A Rhetorical Approach by by Jeanne M. Persuit

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Web Based Analysis Competitive Intelligence Vibert PDF 3a40e7a8c

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Web-Based Analysis for Competitive Intelligence PDF




by Conor Vibert : Web-Based Analysis for Competitive Intelligence

ISBN : #1567203191 | Date : 2000-08-30

Description :

PDF-54748 | Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better sense―and use―of the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex … Web-Based Analysis for Competitive Intelligence


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[Pub.29pqh] Web-Based Analysis for Competitive Intelligence PDF | by Conor Vibert


Web-Based Analysis for Competitive Intelligence by by Conor Vibert

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Mobile Marketing Dummies Michael Becker PDF 2f3450062

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Mobile Marketing For Dummies PDF




by Michael Becker : Mobile Marketing For Dummies

ISBN : #0470616687 | Date : 2010-10-12

Description :

PDF-2997f | Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains… Mobile Marketing For Dummies


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Mobile Marketing For Dummies by by Michael Becker

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Information Communication Technologies Organizations Society PDF F96ad08c1

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Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Lecture Notes in Information Systems and Organisation) PDF




: Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Lecture Notes in Information Systems and Organisation)

ISBN : #3319289063 | Date : 2016-02-10

Description :

PDF-84b15 | This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society. It adopts an inter-disciplinary approach, allowing for the integration of contributions from various disciplines such as information systems, organizational studies, marketing, accountin… Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Lecture Notes in Information Systems and Organisation)


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Social Media Management Technologies Strategies PDF Aa49cc33d

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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) PDF




by Amy Van Looy : Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

ISBN : #3319219898 | Date : 2015-09-15

Description :

PDF-d3521 | This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit fro… Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)


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[Pub.82msK] Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) PDF | by Amy Van Looy


Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) by by Amy Van Looy

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National Security Implications Virtual Currency PDF 3bf846fa5

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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment PDF




by Joshua Baron : National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment

ISBN : #0833091832 | Date : 2016-02-23

Description :

PDF-7f880 | This report examines the feasibility for non-state actors to increase their political and/or economic power by deploying a virtual currency (VC) for use in regular economic transactions. This report should be of interest to policymakers interested in technology, counterterrorism, and intelligence and law enforcement issues, as well as for VC and cybersecurity researchers…. National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment


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National Security Implications of Virtual Currency: Examining the Potential for Non-state Actor Deployment by by Joshua Baron

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Brand Resilience Managing Recovery High Speed PDF 991053d86

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Brand Resilience: Managing Risk and Recovery in a High-Speed World PDF




by Jonathan R. Copulsky : Brand Resilience: Managing Risk and Recovery in a High-Speed World

ISBN : #0230111386 | Date : 2011-05-10

Description :

PDF-4eb69 | As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows compa… Brand Resilience: Managing Risk and Recovery in a High-Speed World


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Brand Resilience: Managing Risk and Recovery in a High-Speed World by by Jonathan R. Copulsky

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Electronic Currency Trading Maximum Profit PDF 777ecdc46

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Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets PDF




by Keith Long : Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets

ISBN : #0761525203 | Date : 2001-04

Description :

PDF-acfdc | Once dominated by institutional traders and banks, the $1.5 trillion, 24-hour global currency markets are now open to a growing number of online traders. Larger than all the world’s stock markets combined, currency markets offer unbelievable oppurtunities to profit from the daily fluctuations of exchange rates. But decentralized and largely unregulated, the markets are risky for traders without … Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets


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[Pub.78IQG] Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets PDF | by Keith Long


Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets by by Keith Long

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